If you followed WWF professional wrestling in the 80s, perhaps you remember the masked wrestler “Kamala” – ostensibly a fearsome Ugandan warrior. In reality, he was an American athlete/performer by the name of James Harris. And right around the time Joe Biden was deciding on Kamala Harris as his VP running mate, James “Kamala” Harris passed away, aged 70, of COVID-19. It’s one of those weird coincidences that mean nothing… but still make you say, “Huh.”

I have a suggestion for Biden/Harris. They need a catchy campaign slogan, and it should be this: MAAA – for two reasons.

First of all, "MAAA!!!" is the scream little kids yell out when they’re lost, looking for a parent… like the little kid who, when he was 6 years old, accompanied his parents to buy a new washer/dryer and decided to wander out of the store and walk around the block, not realizing that they were on Kingsway somewhere, and blocks around there are tri-angled and non-conforming, and if you don’t know what you’re doing, you can easily get lost… but fortunately, while the little kid was standing outside screaming "MAAA!!!", a kind stranger asked him what’s wrong and guided him back to the store where he composed himself and approached his parents who were just finishing up buying a new washer and dryer.

And the U.S. seems kind of lost these days, and needs someone to guide them back to where they belong. Like half the country is screaming "MAAA!!!"

The second reason is that it stands for what I think makes a lot of sense: Make America America Again. MAAA.

It’s my personal opinion that our neighbour to the south wasn’t so badly broken that it needed fixing to be “Great” again, but boy, did that slogan ever take off. I’ve never heard a good answer to the question though, from the people that support that sentiment… what exact Greatness are you hoping to recapture? When was America “Great” to the extent it’s not “Great” now? And frankly, however you define it, it seems to be a lot less Great today than it ever was.

What’s clear is that America, once feared and respected around the world… is now ridiculed and pitied. And unless you’re delusional in thinking things are going “Great”, then forget that particular adjective; you probably just want to see an America that used to exist and is, for the moment — like I was, wandering the streets around Kingsway all those years ago — lost. It won’t be as easy to find as I was… my MAAA campaign lasted maybe 30 minutes, during which time I really missed my parents. And at the moment, I’m really missing the America I’ve known most of my life. I’m not the only one.

This will be a lot tougher, but it has to start somewhere. Someone crank out a few million blue hats with that MAAA on them, and get on with it.


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