The textbook definition of the word “optics” has to to do with light, and its interaction with the physical world. The most familiar adaptations we’re familiar with have to do with light interacting with our own eyes… optician, optometrist, ophthalmologist.
If you’re a professional photographer, this extends to different lenses and fields of vision and lighting and focal lengths and so on.
When it comes to business or politics, “the optics” refers to how it looks… to the general public. “What are the optics?” is the buzzword-question asked of advisors and consultants and marketers and branding experts and spokespeople and press secretaries — by the people behind the scenes who’ll care about the answer. How will the public take it?
Over this last long weekend, Prime Minister Justin Trudeau decided to join his family, who’ve been living in the Harrington Lake cottage for the last few weeks, for Easter. The cottage is in Gatineau Park, which is in Quebec.
That visit violated the social distancing orders that the federal government and every provincial government has imposed on its residents — the same ones Trudeau himself repeats every time he’s at the podium. That visit also violated the order with respect to crossing the provincial border which at the moment is supposed to be open only to essential travel.
And just to shove it a bit more in all of our collective faces — us, most of whom who stayed home all weekend, many of us who have cabins and cottages and places to where we’d love to have gone to get away from it all… and if not, especially in this beautiful weather, just pack up the SUV and go camping somewhere — he posted a selfie of himself and his family.
The picture shows a beautiful, smiling family of five, clear blue skies with a few light, scattered clouds in the background. Everyone dressed appropriately for the crisp, fresh air. A few wispy trees. The lake itself in the distant background. From a photographical optics point-of-view, excellent. From a political optics point-of-view, awful. Just awful.
Forced to explain himself, the PM gave a somewhat meandering and deflective comment. Within his statement was the sentence, “We continue to follow all the instructions of the authorities.” You’re supposed to be the top of that authority, Mr. PM.
Meanwhile, on … [Continue Reading]