There is a 26-minute video going around called “Plandemic”, ostensibly a first part of a longer movie that’ll be released eventually. This blog is not about reviewing movies, but if I ever run out of things to talk about, maybe I’ll switch to that. Until then, I’ll try to stay on topic… but once in a while there will be overlap, so here’s what I think.

This video is well-produced and professionally-filmed. It lays out its story using every known method for conveying sincerity. It tugs at our heartstrings and incites outrage. How dare they. The video spends the first 10 minutes doing nothing but creating a narrative around the subject of the film, Judy Mikovits, being an underdog, a victim, a scapegoat… one of us, up against “the man” or “the establishment” or even just “common sense” — whatever individual challenge you may have holding you back, you can relate. She can relate. Nobody has ever heard of this woman before, so it’s important to start there — who is this person? Well, she’s clearly calm and collected and well-spoken, meaning she’s intelligent, meaning we can trust her. Notwithstanding much of what’s used to get us there is nonsense, twisted, unproven or simply fiction… it’s laid out very convincingly, and we don’t even hear the word COVID-19 until all of that is well-established.

The twisted, unproven and/or fictional claims continue, and it’s actually a bit jarring to see someone stating one-sentence lies with such calm conviction. Perhaps we have Donald Trump to thank for that. The ability to stand in front of a global crowd, spout easily-disproven lies with a straight face, and stand behind them because you have a mass of people who want to believe it and will support it and, when ultimately confronted with the irrefutable truth, will just shrug it off and laugh; haha, got you, you mis-understood, that was out of context, just being sarcastic, just kidding, whatever. Or even worse… yeah, we know he’s lying but so what.

In the video, there are facts that are easily disprovable, but the lighting, sound-editing and pacing, coupled with her calm, measured voice. Wow, it’s convincing. The Medium is the Message — indeed, Marshall McLuhan coined that phrase back in 1964. The same guy who coined the term “global village”, his vision of a more connected world thanks to the emerging technologies taking things in that direction. He died in 1980, but if he could see this video, he would be proud of his visionary assumptions, which were on point… how when you craft the medium, the message becomes secondary. The message can be anything you want it to be.

Also proud would be Joseph Goebbels, chief architect of the propaganda machine that fuelled Nazi Germany from 1933 to 1945. Goebbels wrote the book on propaganda, a playbook that has been used countless times since… and that’s what bothers me most about things like Plandemic. Like a virus with multiple paths to attachment, this video is spreading, and it’s contagious to many different sorts of immune-depressed people. Instead of old and diabetic and asthmatic, this one attaches to… well, let’s break it down a bit.

There’s the usual crowd of deniers, those who yell Zag before you’ve even finished yelling Zig. The “enemy of my enemy is my friend” crowd, and there are many of those “partnerships” emerging these days.

There’s the crowd who want to fit in with like-minded people, and this video caters to them very effectively by grouping together countless unrelated conspiracy theories, and throwing them into the mix. Whether Epstein killed himself or not is quite irrelevant to this present pandemic (or is it?!), but it’s thrown in there. Maybe you agree with that, and this intelligent video agrees with that, therefore everything else in the video, you must agree with. Maybe you don’t like wearing a mask, for your own personal reasons… it traps bacteria, making it more dangerous… or it doesn’t fit well or looks silly or infringes on your constitutional rights; whatever reason you have, and whatever reason the video has, you both agree. Therefore, etc etc.

And then there’s the crowd who like to believe celebrities, because obviously, if they’re good at acting or singing or throwing a football or sinking a 3-pointer from beyond the line, they must be experts on this as well. Anyone with a blue “verified” checkmark on Instagram — well, wow, expert. And as per the point above, if I agree with said celebrity, then I’m like that celebrity. Wow!

I happen to know a lot of people… friends, professional contacts, and even family — with that little blue checkmark. None of them are epidemiologists. None of them are promoting this crap. Most of them, some of whom have audiences in the many hundreds of thousands, have come to understand that with a big platform, one offered these days by the global village that McLuhan was talking about, comes responsibility. The man with the biggest platform on this planet is using it to promote bullshit, so why shouldn’t anyone else? Press conferences, speeches, Twitter. The presidency of the United States is the greatest soapbox of all, and once people have decided that if anything goes for that guy, anything goes for anyone. And that’s where we’re in big trouble.

And that’s why this video crosses-over from just being the usual fringe nonsense to actually being dangerous. This video will kill people. That couple that ingested the aquarium additive that contained chloroquine phosphate — the man died, and the woman told NBC News that she’d heard Donald Trump speaking repeatedly about chloroquine and put two and two together, hey, isn’t that the stuff we give the fish?

People will see this video, feel empowered by its dangerous nonsense and, more than ever, act in what they believe to be in their best self-interest… without realizing that they’re not only taking themselves down, but possibly others with them.

I don’t have a simple answer to this, so here’s a complicated answer: instead of dismissing everyone who’s promoting this video as stupid or crazy, do your part in intelligently trying to show them why it’s wrong, why it’s propaganda, why it’s false and why it’s dangerous. Certainly, there are people who don’t want to be convinced otherwise. There’s little you can do, other than avoid them in person until there’s a vaccine. But there is a big difference between stupidity and ignorance. One of them is fixable, and there’s no reason not to try. Like herd immunity, if enough people are educated enough to actually know and understand what’s going on — and act accordingly — perhaps we can reach beyond a tipping point of “herd knowledge”. There’s no vaccine for that one either, although it seems many people could use a good dose.

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