History speaks of many examples of products that were designed for a specific purpose, but were ultimately repurposed for something entirely different. For example, bubble wrap… it was originally designed to be cool, textured wallpaper. That market didn’t catch on – especially in households with little kids, I’m guessing – but the inventors, sitting on tons of unused inventory, trying to figure out what to do with it, came upon the bright idea that it’d he useful for transporting fragile goods. They contacted IBM, who they figured would be interested in having a way of safely shipping their delicate electronics, and they were right; that caught on, and we’ve all had the pleasure of popping those little things ever since… the extra bonus when anything fragile gets shipped to us.

Speaking of wallpaper, Play-Doh was originally designed as wallpaper cleaner. I’m not sure how good it is at that, having never actually needed to clean any wallpaper… but as a toy, very successful; there are very few kids who at some point haven’t gotten their grubby little paws on some.

Speaking of toys… there’s the Slinky, originally designed as a spring used on ships to stabilize devices on choppy seas. Until one day, when a slinky was accidentally knocked off a table… and it walked itself over to a guy who had a light-bulb moment; Richard James, the “inventor” of the Slinky. Even he admits he didn’t invent anything; just clued-in to an excellent alternative use for an already existing product.

Speaking of alternative uses for already existing products… toothpaste. Like, for example, white Colgate. Terrific for keeping your teeth bright and healthy, of course… but you know what else? If you have a scratched CD or DVD that’s unplayable, coating it with toothpaste to “fill in” the scratches and then rinsing off the excess… works wonders. I’ve resurrected many dead Discs in my day.

Speaking of health products that have alternative uses… Coca Cola was originally designed to be an alternative to morphine addiction, and to treat headaches and anxiety. The guy who invented it, John Pemberton, was a veteran of the civil war, and a morphine addict. He wanted a sweet, alcoholic drink with some coca leaves thrown in for good measure, so that’s what he invented: Pemberton’s French Wine Coca. Over time, the recipe was tweaked and carbonated… and the rest is history.

Speaking of ubiquitous products that began their existence as something medicinal with a specific purpose, history may end up grouping Covid-19 vaccines into the mix, because the careful research that led to their initial approvals was based on science that described their intended two-dose use, with the spacing of those doses a few weeks apart. I’m not sure those tiny vials have instructions written on them… and if they do, they’re in an unreadably-small font… but anyway, if you take your magnifying glass and read it, you’d find that we, here in Canada, are not following those simple instructions. In fact, that goes doubly-so for us here in B.C… where we are the lowest percentage of fully-vaccinated people in all of North America (!) – but, that’s by design… and I’m totally ok with it because, as we’re finding, and as I wrote about yesterday, if you shift the goalposts a bit… from “not getting sick” to “not getting seriously sick”, the product can indeed be used differently than designed… and very successfully.

Speaking of not following simple instructions… yesterday marked the 3-year anniversary of the devastating Humboldt Broncos bus crash… caused by a driver ignoring a very simple instruction: Stop. Of course, there was far more to it than that, but it’s a good example of how a seemingly tiny rule violation by a single person can have drastic, far-reaching effects… like how Alberta’s outbreak of the P.1 variant can be traced to a single out-of-province traveller. One guy who broke the rules, and here we all are.

Speaking of there being far more to it than that…

Well, there’s always far more to it than that. Enough for now. Speak to you later.